Article 14316
Title of the article |
EXTERNAL SOCIAL IMAGE OF BUSINESS ORGANIZATIONS OF VOLGOGRAD: |
Authors |
Sagaydak Varvara Aleksandrovna, Postgraduate student, Volgograd branch of Russian Academy of National Economy and Public Service under the President of the Russian Federation (8 Gagarina street, Volgograd, Russia), kasatkina-dv@yandex.ru |
Index UDK |
316.65 |
DOI |
10.21685/2072-3016-2016-3-14 |
Abstract |
Background. The information society development causes an increased attention to non-core fields of companies’ acticities. The external social image formsa company’s image in the external medium influencing the perception of a company by its consumers, partners, suppliers, supervisory bodies. The problem of external social image formation for business organizations of Volgograd is a topical one. The aim of the work is to reveal main characteristics of the external social image of business organizations of Volgograd, motives for its development and the most efficient formation tools. |
Key words |
business organization, external social image, formation motives, formation tools |
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References |
1. Kotler F. Osnovy marketinga: [per. s angl.] [Principles of marketing: translation from English]. 5th european ed. Moscow: Vil'yams, 2012, 751 p. |
Дата обновления: 17.03.2017 15:08